Nokia announced a new advertising powered Download!,
a service where users can find, try and buy mobile content.
The version is in test stage right now and available for S60 and S40 models.
The main concept of the service is pretty cool,
to fund some of the content available,
Nokia Download service is an interesting initiative to developers (as me)
that want to offer content for free, and get monetised by ads.
The service has a fast and well looking UI with an advert per screen
in the top of the catalogue list, after clicking the advert it appears a pop up
with a smooth slide effect that tells to the user more information
about the page is going to open.
If you accept, the browser is launched displaying the advert site.
So far I don't have details about the business model Nokia is going to offer.
More info here